About Us

Who We Are

10 FAQs
Your 10 most frequently asked questions are answered here. Discover and learn why Emphasis Integrated Marketing is growing rapidly and not just meeting, but truly exceeding client expectations.

Strategic Partners
We work closely with a very small, core group of strategic partners with expertise that truly compliments our value proposition. This allows us to provide premium services such as video email and search engine optimization. In order to serve our clients better and provide even more value to customers, many of these services are bundled, discounted, and packaged.

Value Proposition
We believe the marketing model has changed. The old, traditional marketing approach, where the goal is to get your brand and image in front of as many people as possible for as cheap as possible, no longer works. General advertising, mass mail, phone calls, sales calls...the noise level is too high. You're competing with thousands of other advertisers for an ever shrinking number of people who are paying attention. It's too costly and it's just not working.

Today's new marketing strategy is building direct, one on one relationships with not only clients, but employees, vendors, shareholders, and the greater community. This direct relationship creates loyalty that wins hearts, increases revenue, drives profit, and maximizes return on investment. Direct response, permission based email marketing makes it not only possible, but easy and cost effective to reach, sell, and track individual prospects.

Vision
Email marketing has come a long way in a short amount of time. First there was spam, broadcast out to anybody and everybody whether requested or not. Companies, mostly unscrupulous and often offensive, found the Internet to be a high volume low cost medium for pushing out their message. In the last few years improvements were made with companies offering opt-in and permission based email. However, this is now approaching bulk status in noise and saturation level.

Our vision focuses on email creating a direct response from the people it touches. Our message breaks through the clutter. Instead of delivering the same, old, boring text based email, you provide a dynamic template with a specific look and feel. The email enhances customer relationships and encourages further dialog. It is desired, worth opening, and worth acting on.