Consulting

Seminars and training, case studies and white papers, marketing services

Seminars and Training Courses
Because email is still relatively new to the marketing world, a common request Emphasis receives is for providing seminars and training on email marketing. Chris Kiersch has extensive speaking experience and is well spoken on the ins and outs of email marketing as well as the issues involving spam. He knows how to capture the audience's attention and spur interest in the topic. He is available for both public and private speaking engagements and would be happy to discuss taking part in any opportunity that might become available.

Case Studies and White Papers
Often companies use thoughtfully worded and presented case studies and white papers as an enticement or reward for someone choosing to opt-in or become a member of an email list. Other times organizations want to "test" email marketing on a certain product, division, client base, or geographical area. This test serves as a case study for expanding email marketing to other areas. Either way, the results are only as good as the offer. We have the ability to help clients develop case studies and white papers for distribution via email.

Marketing Services
Because "it's not about email...it's about marketing" we often help organizations with more than just direct response email communications. We sit down and spend time looking at their overall marketing plan. From marketing audits to competitive assessments to basic SWOT (strengths, weaknesses, opportunities, threats) analysis, we give clients a fresh perspective on how their organization works. We then concentrate on how an organization can most effectively communicate their strengths to a target audience that desires the product or service.