Privacy Policy

Protecting your privacy and integrity at all costs

Privacy Is Paramount
At Emphasis we are professionally committed and morally bound to protecting your company’s privacy and integrity at all costs. We take all reasonable steps to protect all data and information supplied to us by our clients. We protect our clients privacy by using industry accepted security and data transfer methods to protect against the loss, misuse, abuse and alteration of data in our care.

This Privacy Policy is designed to ensure the safety and accuracy of our clients' and prospects’ informational assets, whether gathered on this site or by our clients. Any information shared with us will never be given or sold to third parties. We are in the business of marketing, and understand the value of information security.

Our marketing initiatives bring us into contact with millions and millions of consumers and businesses. Therefore, integrity is absolutely critical to our long-term success. Hence, we strive to only work with companies with similar values. Emphasis is a direct-response, permission-based marketing company that holds the privacy and security paramount.

Emphasis does collect both voluntary personal information and automated non-personally identifiable data from Internet users, visitors and registrants. We use this information qualitatively to improve our clients and our own efforts and functionality. Visitors who opt-in to receive information from Emphasis or our clients, will only receive appropriate and requested communications. If a third party opts-in to an online marketing program with any of our clients, they typically submit some personally identifiable information; however, the type and amount of information collected varies, and each of our clients specifies what information is to be collected.

Emphasis utilizes the industry's leading security solutions, policies and procedures to ensure the physical and electronic security of data stored by Emphasis. Emphasis uses and requires permission-based marketing principles of its clients. Clients may use Emphasis solutions to communicate only to users who affirmatively express a documented interest in receiving emails relevant to their interests in a particular company or product. Permission must be ongoing, dynamic and revocable. If a recipient chooses to opt-out, the Emphasis and/or client is required to stop sending messages to that recipient.

Emphasis utilizes Cookie and ASP technology for the purposes of traffic analysis such as the time/date of the visit, the time/date of last visit, the page(s) viewed, the referrer, transaction information for eCommerce pages, and other data. Emphasis tracks click-thru behavior in the emails it sends out. This data is used to update specific user-profile information, ascertain the areas of most interest to opt-in email recipients, and to personalize messages.

Again, Emphasis does not sell, rent, loan, trade, or lease any personal information whether gathered by Emphasis itself or received from its clients. When Emphasis, on behalf of its clients, collects personally identifiable information from opt-in registrants in clients' marketing programs, such information belongs to those respective clients and is subject to their policies user information once delivered to client.

Emphasis is a general audience site and is not directed to youth under the age of 13. Whether for itself or for its clients, Emphasis will not knowingly collect or maintain personally identifiable information from or about anyone under 13.

Emphasis will make the best effort to assist its clients in complying with privacy laws and adhering to the highest industry standards on privacy.

If you have received unwanted or unsolicited email sent via our system or purporting to be sent via this system, please forward that email with your comments to abuse@emphasisim.com for review.

If you would like to unsubscribe from ALL Emphasis Integrated Marketing lists, please visit our Global Unsubscribe Page.

We reserve the right to modify this policy at any time.

This policy was last updated 05-15-03.