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10 FAQs
Emphasis's 10 most frequently asked questions
Who is Emphasis?
Emphasis is a full service email marketing firm that specializes in the planning, implementing, and managing of direct-response, permission-based email campaigns.
What does Emphasis do?
We help organizations grow, retain and acquire profitable relationships by teaching and implementing direct-response and permission marketing principles and initiatives.
How does Emphasis work?
We begin with a free initial consultation to determine whether email is a viable medium for the clients’ need. Next we proceed with developing urgent and compelling marketing messages using a four step proven process:
► We develop a strategy that is designed to meets client goals.
► We produce email templates with compelling graphics and copy.
► We help clients build and test their email lists before deploying.
► We track and review results and then manage appropriate responses.
What does Emphasis offer/deliver?
Newsletters, announcement, promotions, invitations, coupons, sweepstakes, press releases, email appending, cleaning, brokering, etc.
Why should a business consider email marketing?
Email marketing helps companies create one-on-one relationship with your clients, vendors, employees, community, etc. This relationship creates loyalty that wins hearts and minds, increases profits, drives additional revenue opportunities, and maximizes ROI.
Why not just stick with traditional (institutional) marketing?
Email marketing mitigates many of the problems of traditional (institutional) marketing (which we define as putting your image and brand in front of as many people as possible). Normally our solutions enhance the results of traditional advertising by allowing our clients to capture the marketing assets of the mass viewers, listeners and readers touched by traditional media. Essentially email marketing extends and further leverages other media by minimizing:
► Waste: touching people that don’t care, have no interest or do not act immediately
► Expense: nearly all media is priced higher than email marketing
► Fragmentation: having no ongoing personal one-to-one communication with patrons
Why email marketing works better than most traditional marketing?
► REAL feedback! REAL time! REAL Results!
► Speed: instant, in real time, no information lag
► Effective: permission-based (anticipated), relevant, personal
► Informative: option to click for more, to respond
► High ROI: compared to other mediums (Radio, TV, Direct Mail)
► Inexpensive: practical for even small businesses and non-profits
How email helps your organization or business?
► Increases loyalty of targeted customers
► Drives recognition of you and your brand
► Maximizes value of existing customers
► Uses information to cross-sell and up-sell
► Acquires new customers by driving traffic
► Taps your viral potential by forwarding
► Produces RESULTS!
What about those that view email marketing as SPAM?
Just like any new technology, our vision of email marketing is very different than what many would define as SPAM. The most important thing is to first define what we believe SPAM is and then describe where we believe email marketing should be.
SPAM is high volume, low cost, broadcast email. It is often offensive and not relevant to the person it is sent to. From a marketing point of view, SPAM is text based with no or few images. Opt-in and permission based email improved things and made email marketing more responsible. However, this is currently approaching bulk mail clutter.
Our vision takes email marketing one step further: using permission to create loyalty and a direct response. The message breaks through the clutter with dynamic templates and a creative look and feel. It encourages dialog and enhances relationships. It is worth opening and acting on.
Who are some of our clients?
Vandover
Melting Pot
May Company
Home Rule
Advance St. Louis
Big Shark Bicycle
RCGA
UMSL
SLU
USA Mortgage
ITX
Global Products
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